Master fashion communication

As in any other professional sector, in the world of fashion, marketing and communication are of great importance for the correct performance of any economic activity. Knowing the differentiating characteristics of this industry and knowing the marketing techniques used in it is essential to achieve professional success in one of the markets with the greatest demand for qualified personnel in the area of communication. Through this master's degree in communication and fashion entrepreneurs, students are offered the appropriate knowledge and skills to develop a career in the fashion sector, specializing in management and communication.

The Study Program of the Master in Fashio Communication Management aims to shape a well-rounde, versatile professional who is able to integrate into the image and communication area of businesses, outsourcing agencies, magazine editing offices and fashion and lifestyle media. The course curriculum teaches a wide range of skills which enable students to follow each phase of a communication plan, from the briefing to the definition of objectives, from choosing the means involved to organising a photo shoot or writing a press release, company profile or fashion article. The dynamics analysed during the course relate to the luxury goods sector, and to the fashion environment, considering the specific nature of some of the pocesses which relate to these industries.

The master is designed for those who have a university degree. The reference job profiles are: Communication Manager, Events Organiser, Public Relations Manager, Press Office Manager, Editor, Stylist, Research Consultant, Image Consultant.

The master is provided in presential mode at the Academy of Luxury - Milan office - with the dissertation at the campus of the University in Novedrate. The exams are held at the headquarters of the University eCampus in Novedrate (CO).

The master aims to train professional figures who posses forward-looking technical, economic, managerial, artistic-cultural, social and communicative skills, and who can easily step into high-profile jobs within the industry

Questa formazione non è inclusa nell'ambito della formazione ufficiale regolamentata (educazione dell'infanzia, istruzione primaria, istruzione secondaria, formazione professionale professionale ufficiale, diploma di maturità, diploma universitario, master universitario ufficiale e dottorato).